Contact Us The goal of the Space Studies Colloquium is to bring guest researchers from the astronautical and space science communities in both industry and academia to support space-related scholarship in the Department of Space Studies and at UND and other North Dakota institutions of higher education. Guest researchers will be invited by the Department of Space Studies to give a seminar in their area of professional expertise, guest lecture in existing courses offered through the Department, and consult on space-related research with faculty and students. Check Space Studies News for upcoming presentations.
Chapter 1 Defining Marketing for the 21st Century by: It has already happened. Unfortunately, it is unequally distributed among companies, industries and nations. Kotler on Marketing Chapter Objectives: What is the new economy like?
What are the tasks of marketing? What are the major concepts and tools of marketing? What orientations do companies exhibit in the marketplace? How are companies and marketers responding to the new challenges? Companies can collect fuller and richer information about markets, customers, prospects and competitors.
Companies can facilitate and speed up communications among employees. Companies can have 2-way communication with customers and prospects The New Economy: Companies can customize offerings and services to individual customers.
The Internet can be used as a communication channel for purchasing, training, and recruiting. Companies can improve logistics and operations for cost savings while improving accuracy and service quality.
Which of these affords the greatest opportunity for established businesses? Which affords the greatest opportunities for new businesses? Discussion Question Marketing Task: Make sure the marketing department starts small and flat and stays small and flat. Get face to face with the people who matter most — the customers.
Use market research cautiously.
Hire only passionate missionaries. Create a community of consumers. Rethink the marketing mix. Be true to the brand.
Negative demand A major part of the market dislikes the product and may even pay a price to avoid it—vaccinations, dental work, vasectomies, and gallbladder operations, for instance. Employers have a negative demand for ex-convicts and alcoholics as employees.
The marketing task is to analyze why the market dislikes the product and whether a marketing program consisting of product redesign, lower prices, and more positive promotion can change beliefs and attitudes. No demand Target consumers may be unaware of or uninterested in the product.
Farmers may not be interested in a new farming method, and college students may not be interested in foreign-language courses. See text for complete table PowerPoint Presentation: What precipitated this change?
Discussion Question The Scope of Marketing: A Simple Marketing System: What are the major forces driving the New Economy? How are business and marketing practices changing as a result of the New Economy?
How are marketers using the Internet, customer databases, and customer relationship management in the New Economy? Adapting Marketing to the New Economy: New Economy Old Economy New Economy Organize by product units Focus on profitable transactions Look primarily at financial scorecard Focus on shareholders Marketing does the marketing Build brands through advertising Focus on customer acquisition No customer satisfaction measurement Overpromise, underdeliver Organize by customer segments Focus on customer lifetime value Look also at marketing scorecard Focus on stakeholders Everyone does the marketing Build brands through behavior Focus on customer retention and growth Measure customer satisfaction and retention rate Underpromiseoverdeliver Adapting Marketing to the New Economy: B2B Business to Business Figure Traditional and New Economy Structures: It exists only on the Web.
What would the expected trade-offs be between an effective site and an early web presence? Discussion Question PowerPoint Presentation:This editable Business Continuity Plan Template will give you all the inputs you need to develop an excellent business contingency plan.
For ease of use, this checklist has been divided into sections, with each section taking you through a step-by-step advancement to plan completion. American Board of Preventive Medicine Careers in Preventive Medicine in the 21st Century Cheryl S.
Barbanel, MD, MBA, MPH, FACOEM Boston University School of Medicine. It should not be regarded as an exhaustive presentation on the subject. Whilst the Department of Employment, Economic Your Business Continuity Plan.. 20 Rehearse, maintain and review Business Continuity Planning is a process used to develop a practical.
The Online Writing Lab (OWL) at Purdue University houses writing resources and instructional material, and we provide these as a free service of the Writing Lab at Purdue. The Need For Business Continuity Planning. Scenario #1.
It is early September, only one day after the University experienced direct hits from a series of devastating tornados. Click on "Start Course" to Download the PPT and View the Course Module(s) benjaminpohle.com Your Learning Progress with MSG Quizzes.