If you want to beat the odds, and best the competition, you need to ensure your product stands out from the pack. A good product description is a consumer-focused examination of an item designed to persuade buyers to purchase it. Here are some tips for writing stellar product descriptions that will surely sell your wares:
A product description is the copy used to describe product features, problems it solves and other benefits to help generate sales. As the shopper browses, they instinctively imagine having each product in hand, using it and enjoying it.
Therefore, I like to think of product descriptions as storytelling and psychologyincorporating the elements of both prose writing and journalism.
Competition is getting too fierce. It must be great! Below examples highlighting how improving product descriptions improve conversion rates as well as tips to help you craft the perfect copy.
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Get the study now. Writing a Product Description to Grow Sales Product descriptions play a huge part in generating sales. But what should they say? How long should they be? What format is best? How do I make them rank high in search engines?
We suggest using the following template to ensure you are crafting the best product description. Think about the who, what, where, when, why and how before writing. Journalists utilize the Who, What, Where, When, Why and How method for getting across the facts of their stories, and following this process is the first step in crafting a compelling product description: Who is this product for?
The target audience can be a gender women or menan age group college kids, retireesa lifestyle demographic new mothers, car enthusiasts or some other defined group of people.
This includes attributes such as dimensions, materials, product features and functions. Where would someone use this product? Is it meant for indoor or outdoor use, for your car or your home? When should someone use the product? Is it meant to be used during a certain time of day, seasonally or for a specific type of occasion?
Just as important is pointing out if a product can or should be used every day or year-round, as that will speak to its long-term value. Why is this product useful or better than its competitors? This can be anything from quality to value to features — really think about the benefits that will speak to customers.
Also consider how images can complement your product copy. How does the product work? These questions are great to use as your product description template when you want to accurately describe your best items.
Determine the best format to describe your products. Now it is time to craft your product description. Here are a few ideas and examples to help get you started.
The next step is determining the best format for the above information. Bullet points should generally be used for specs like dimensions or short phrases like features so that they are quick and easy to read. This is a job for prose!
By writing a paragraph three or more sentences or two about the product, you can set the scene and help the shopper realize why their life up to this point has been incomplete without it.
It may seem daunting, but after some practice, it will become second nature and even gasp! This is your opportunity to be a little creative and establish a voice personality and tone for your brand — whether that be serious, casual or even irreverent.
This voice permeates every aspect of your online marketing: In fact, following this simple formula below is a great way to writing compelling product descriptions:Potential buyers want to know what the product will do for them.
Use clear and decisive language. It's important when writing product descriptions to be concise. Use common language and terms that are easy to understand. Clearly describe the product without getting too technical or boring so the reader stays engaged. Include a call-to-action. Writing Product Descriptions for Your Jewelry: “Beautiful, Pretty, Lovely” Selling jewelry online is a new business venture for me, and reading some of your tips is such a great help.
I am so paranoid when it comes to describing jewelry, therefore I simply write what the jewelry is made of. That way I have an instant collection of.
by Gail Oliver, Online Small Business Consultant. Do you know that when someone reads your product description, you only have a 1% to 8% chance of converting them into a sale?If you are not converting more than 1% of your traffic into sales, then you need to write better descriptions that will really sell your products.
Why you should start an online business with dropshipping? 07/21/ Dropshipping With Your Own Online Store 07/28/ Show all. 1. How to Write Attractive Product Descriptions that Sell? Published by Frances Fang at 07/25/ Categories.
Acknowledge from Us; When you write a product description with a huge crowd of . The size of a business description can vary and depends on a number of factors, including whether you're seeking funding, the types of products and services you're offering, your industry and the.
The bottom line with both situations, as well as those in between, is that a company profile is your business’s time to shine. Do your best to comprise a well-written document How to Write a Business Plan How to Write a Business Plan Are you about to start your own business?