A company paragraph is a short description of the company found on a wide variety of promotional materials, including pamphlets, digital media and sponsorship recognition. Writing a short but engaging paragraph, otherwise known as a "blurb," helps the public understand key points about a company, as to what it does and who it serves. Key Company Focus Although the company blurb needs to inform readers about what the company does, it needs to do this in a very focused way. Most companies offer many different types of products or services.
Who are these people visiting your About Us page? Is this a big company or small? Is it a public company, private or family-owned business? How long have you been in business?
What makes your company special? What are its core values? Why should I buy from you and not from your competitor? After all, this is the one place you can and should sing your own praises. This is your opportunity to tell the world why your company is awesome.
Customers visit your About Us page to peek behind the curtain and see the people running the show. As in most things, the best answer is to find the middle ground.
To avoid bragging or appearing pushy steer clear of hype. Instead offer a straightforward presentation of the facts and figures. What benefits can you or your product provide that your prospects will value? If you can, quantify those benefits.
Tell them what problem you solve. How do you make their life easier and better? Use your About Us page to tell your visitors what makes you unique including your experience, objectives and credentials. Did you move to bigger facilities, acquire another company, or change your focus at any point?
The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them. One of the easiest ways to begin building trust?
Then visitors have a sense of how close, or far, you are to them. So simple and yet so many businesses neglect to do so. Every nugget of information you openly share helps inspire a little more trust. A key function of your About Us page is to inspire trust in your company.
Every conversion is an indication that trust has been won. Every new customer represents a person whose trust has been earned.
Every return customer represents a person whose trust continues to be held. Visualize your prospective customers.
What are their wants and needs, their objections and hot buttons? Are you talking to a new mom with a baby? Is your visitor an IT professional with high-level computer skills or a layperson with limited understanding of technology?
Is he a senior citizen or a school-age child? You can see how targeting each of these demographics would require a different approach in writing your copy.When you write a product description with a huge crowd of buyers in mind, we get excited about features and specifications.
We live and breathe our company, our website, and our products. 22 Awesome T-Shirt Templates and Mockups for Your Clothing Line How to Start an Ecommerce Business (A Complete Blueprint).
In some cases, you can deduct business attire but it depends on the utility of the clothing. In general, if you can deduct the attire on your taxes, you probably would not want to wear that attire. Our customers are the most important part of our business, and we work tirelessly to ensure your complete satisfaction, now and for as long as you are a customer." In this section, you will also want to introduce yourself, and let the customer know what role you will play in .
From the hardworking people to beauty of the shore, we wanted to be part of showing people what our hometown is made of. We’re proud to produce our high-quality, custom t-shirts and apparel for the people in the Tri-State area. Our mission is to be the best in our industry.
Blah blah blah.” According to the website E-commerce for Small Business, you should write your About Us page from a “storytelling perspective rather than using bullet points or a resume-style.
Creating a Good Brand Description Describing your brand properly is a necessary skill for building a successful clothing line. Not only does it help clarify what your company is all about, it also shows that the people behind the brand are knowledgeable on what they’re selling and know how to present a .