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Marketing Strategy Assignment Assignment 1 — Report In this Marketing Strategy assignment a detailed marketing plan with the industry and the trend analysis would be carried out.
The chosen organization is Nestle.
Nestle is a Swiss based multinational food and beverage company. It is headquartered in Vevey, Hnd marketing. It was founded in the year It acts as a tool which helps in the selling of the product and attraction Hnd marketing the maximum number of customers.
The major elements that have to be studied and processed are: Scanning of the marketing environment — Before any company develops and do marketing planning or the business strategy to attract the customers, it is necessary to scan and find out the environment in which the plan has to be enforced, executed and even implemented.
This would help in successful implementation of the plan of action. Marketing Strategy — This element comprises of the segmentation of the market, targeting the right set of audiences and even positing the products and the services at the right place for the right set of customers at the right time.
Marketing Tactics — This element forms the development of the various mixes of marketing like: Monitoring and Control — This is a process whereby a monitoring is done for the products and their respective marketing plan so that the activities and the processes could be controlled and monitored.
All the elements of the marketing mix are combined to form the right marketing planning and its correct implementation helps in the success of the marketing activities. Even the 5Cs form the elements of the marketing mix.
It helps in the effective customer service and care in shorter and longer term as an objective. Marketing orientation helps in building the longer term strategy and action plan for the company.
The company keeps on surveying the market environment and orients its strategy accordingly. We could say that it is the marketing orientation or the strategy that helps in the attraction and conversion of the people into the loyal customers of Nestle.
The costs that are involved in the marketing orientation are the costs for promotions, implementation of the marketing plan and the ideas, innovative concepts and the creative views that are converted into an action plan for the success of the company. The macro and the micro factors of the environment that influence the marketing decisions for Nestle are explained as under: Micro Environment Factors — These are said to be factors that are internal to Nestle and affect the marketing and the success of the company within the industry: Customers — Nestle has been the largest company in terms of its fast moving consumer goods.
It has analysed the needs and requirements of the consumers and produced the brands and the products accordingly Farrell et al, Employees — Nestle has built a very strong culture within its Company. It has effective and beneficial policies, practices and the procedures for its employees so that they remain satisfied working with them.
Shareholders — These are playing a very significant role in the growth and development of the organization. They are framing the policies, strategies and the procedures in the working of the organization. They are inputting the investment in terms of the capital and the manpower approval for the budgets.Our Higher National Diploma in Business (Marketing) course is an essential foundation for a career in the world of creatively meeting the needs of the customer.
The 18 month course provides a standard route to the 1st, 2nd or 3rd year of a university degree. HND Marketing Sep 16 B + Jan 17 B. HND BM Sep 16 A + Jan 17 A. HND BM Apr 18 A. HND BM Apri 18 B.
HND Marketing Sep 17 B + Jan 18 B. Diploma in Education and Training (DET) HND Health & Social Care (H&SC) Accounting. Distance Learning.
This HND in Business (Marketing) HND in Business (Marketing) programme is offered by the Lewisham and Southwark College.
Aims of the course The aims of the qualification are to provide education and training for a range of careers in business such as management, administration, personnel, marketing, accounting, and law. Our Higher National Diploma in Business (Marketing) course is an essential foundation for a career in the world of creatively meeting the needs of the customer.
The 18 month course provides a standard route to the 1st, 2nd or 3rd year of a university degree. This is a solution of HND Marketing Principle Assignment in which we discuss Developing business. Introduction.
To cover all the learning outcomes you must attempt all the tasks. Failure to attempt all the tasks will result in a referral.
The new HND in Marketing develops skills in both traditional and digital marketing research, analysis and planning through the application of theory. This HND also focuses on consumer behaviour, sales and brand management.